Intro to User Data Enrichment
Dynamic Yield offers two methods to sync your User Data Enrichment data so you can use it to create Audiences based on specified targeting conditions:
- User Data API: Best choice for real-time data activation, with a reduced load compared to the file upload.
- CSV file upload: You might decide to use this method if you have a very large number of users to update.
There are the types of data you can onboard, and the available sync methods:
| Data Type | Description | Sync Methods |
|---|---|---|
| Profile Data | User attributes, of the sort that is usually maintained in CRM systems, such as loyalty status, age group, and gender. | Real-time API: To update when a specific user has an attribute change CSV file Update the status of all users. Recommended to upload nightly. |
| Events | Activities attributed to the user outside of Dynamic Yield. For example, offline purchases, a call to Support, or a product return | Real-time API |
Both methods are synced to Dynamic Yield according to a JSON schema you'll prepare for this purpose. For your convenience, we offer a tool called User Data Schema Creator.
Updated 3 months ago