Implement Dynamic Yield Script and Events on mParticle

mParticle's customer data platform has an official Dynamic Yield integration that enables you to easily implement the Dynamic Yield script on your site, as well as the primary e-commerce events (such as Purchase or Add to Cart).

To enable the integration, follow the instructions in mParticle's documentation.

Afterward, you must implement page context on your site pages and sync your product feed. to complete the Dynamic Yield implementation process.

When Dynamic Yield is fully implemented, and you have launched a few campaigns, you can also enable the mParticle analytics integration that sends campaign exposure data to mParticle, and allows you to analyze Dynamic Yield campaigns with mParticle reports.