Sync User Event Data via API

The External Events API updates events associated with a user, which occurred offline or otherwise outside of Dynamic Yield. This includes purchases at the brick-and-mortar store, product returns, calls to Support, and so on. This API supports the following events:

• Offline Purchases: Any purchase that happens offline, in a physical store, or in another channel that isn’t tracked by Dynamic Yield.
• Inform Affinity: Anything you want to use to influence a specific attribute of the affinity profile (for example, increasing affinity to the Shoes category).
• Custom: Any other activity you want to track, such as calling support, returning a product, interacting with a kiosk in the store, and more.

See the External Events API reference for details on creating this API call.