Handling Assumed Consent

If you don't require your users to opt-in for cookies, and instead you allow them to opt-out (also known as Assumed Consent or Implied Consent), you can use use the Dynamic Yield's Active Cookie Consent capability by reporting the existing state of consent of the user - as you maintain it in your consent management tool - in tag of every page, before the Dynamic Yield script:

If the user didn't opt out, or opted in after previously opting out:

DY.userActiveConsent = { accepted: true }

If the user opted out:

DY.userActiveConsent = { accepted: false}\